Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

Continue Reading 6

New Year’s Resolutions Shenanigans, 2016 edition

It’s the time of year when New Year’s resolutions are all around us. In a quick news search, I found more than 100 articles published in the last week alone. Apparently we’ve all resolved to write about resolutions. New Year’s resolutions are especially tough because they are usually set only once per year and have…

Continue Reading 3

Halloween Metrics 2015

For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…

Continue Reading 4