Happy New Year Wine

The Psychology of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend who knows that a bottle of 1787 Château Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us…

Continue Reading 8

Rudolph and the reality of reindeer

Parents: don’t let your children read this article… Reindeer are so closely associated with Santa Claus that many people assume they don’t really exist. Unlike Kris Kringle, reindeer are real and are indigenous to the Nordics, northern Russia and China, Canada and Alaska. Oh yes, and the Arctic – home of the North Pole. Most people…

Continue Reading 8

Twain on Germany

My philological studies have satisfied me that a gifted person ought to learn English (barring spelling and pronouncing) in thirty hours, French in thirty days, and German in thirty years. – Mark Twain, “That Awful German Language” Twain was likely making a joke but, in my experience, he is directionally accurate. He provides several examples…

Continue Reading 3

What I Learned From The Platypus

Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….

Continue Reading 4

Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

Continue Reading 2

How To Avoid Getting Sick

For the first time in a few years, I made it through last winter without getting sick. What was my secret? Like the title of the best-selling book, almost everything I need to know I learned in kindergarten. Here’s my 6-pronged advice to avoid getting sick this winter: 1. Wash your hands Yes, germs are…

Continue Reading 3