Some Records Will Never Be Broken

The old saying “records are made to be broken” reinforces that, no matter how great the achievement, someone will eventually surpass it. The record holder is reminded to be humble, recognizing that his/her accomplishment is significant but not permanent. Everyone else is encouraged to continue to push their limits, knowing that someone will eventually break the…

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Can you trust your own memory?

Research shows we can’t trust our own memories. Many of us probably think that our individual experiences (sights, sounds, and feelings) are saved intact in our brains. A loose analogy might be a video camera recording everything it sees to a flash drive. When the time comes to remember something, we just play it back…

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The 18 Traits of Good Liars

Dutch psychologist Aldert Vrij can tell if you’re lying. Vrij has published more than 500 articles on using verbal and non-verbal cues for lie detection. His book Detecting Lies and Deceit: Pitfalls and Opportunities has been called “the most comprehensive review of deception to date.” At more than 500 pages, it’s not only comprehensive, it’s…

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Discover Your Inner Economist

I’ve been meaning to read Tyler Cowen’s Discover Your Inner Economist since it came out a decade ago. Cowen is an economics professor at George Mason University who describes himself as a “curious intellectual nerd polymath.” He also runs marginalrevolution.com, arguably one of the best economics blogs. While I was intrigued by the subtitle “Use Incentives…

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Ogilvy on Leaders

If you are associated with marketing and advertising, you should read The Unpublished David Ogilvy. Actually, read it even if you aren’t. David Ogilvy is widely-considered the father of advertising. He founded advertising, marketing, and PR agency Ogilvy & Mather in 1948, and his legendary campaigns include Dove, Guinness, Hathaway, and Rolls Royce, Schweppes. In…

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