Archive | February, 2010

Software Consumption

Words matter. Using the the phrase software consumption rather than building, marketing, and selling software can allow you to re-imagine your business. Here’s one such story: I’m a fan of the logic model because it emphasizes outcome KPIs that monitor impact rather than output metrics that track activities. I also like strategy maps because they are simple…

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Most Popular Blogs

“Which blogs are the most popular?” It’s a question I’ve started hearing again lately, especially as many of my work colleagues have begun experimenting with social media. This is an unanswerable measurement question, just like for analyst relations or marine terminal gates. To try to answer the question, many people cite Technorati’s Top Blogs (original link…

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