Archive | July, 2012

The Art and Science of Timing Decisions

Remember Malcolm Gladwell’s book called Blink? Gladwell argued that we should trust our snap judgments, using examples from science, advertising, medicine and music. These examples showed that spontaneous decisions were as good as, and usually better than, carefully considered ones. In Wait: The Art and Science of Delay, Frank Partnoy takes the exact opposite point of…

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