Comments on: Deceiving Without Lying http://jonathanbecher.com/2013/05/19/deceiving-without-lying/ Aligning Execution With Strategy Tue, 07 Oct 2014 05:00:13 +0000 hourly 1 http://wordpress.org/?v=4.0 By: Longhorn Web Design http://jonathanbecher.com/2013/05/19/deceiving-without-lying/#comment-1391 Mon, 27 May 2013 18:17:24 +0000 http://alignment.wordpress.com/?p=2452#comment-1391 Reblogged this on Longhorn Web Consulting.

]]>
By: draymanmurad http://jonathanbecher.com/2013/05/19/deceiving-without-lying/#comment-1390 Tue, 21 May 2013 08:44:28 +0000 http://alignment.wordpress.com/?p=2452#comment-1390 Reblogged this on draymanmurad.

]]>
By: Timo Elliott (@timoelliott) http://jonathanbecher.com/2013/05/19/deceiving-without-lying/#comment-1389 Mon, 20 May 2013 06:50:28 +0000 http://alignment.wordpress.com/?p=2452#comment-1389 I believe that marketers should “tell the whole truth in the best possible way”. If there is some fact that you are not acknowledging which would lead customers to feel deceived were they to find it out, then you’re doing it wrong.

Most marketers feel uncomfortable acknowledging that some part of their product is less than perfect. This may have worked in the past (“cigarettes for your health!”) but it is counter-productive in today’s era of unprecedented transparency.

Marketers should assume that “the truth will out” and that their job is to give the best presentation of all the facts. The alternative is to lose all credibility (sadly, this is indeed happening, as in the often-heard phrases “marketing fluff” or “that’s just marketing”) – and hand a potent weapon to competitors.

]]>
By: A.D. Everard http://jonathanbecher.com/2013/05/19/deceiving-without-lying/#comment-1388 Mon, 20 May 2013 01:56:12 +0000 http://alignment.wordpress.com/?p=2452#comment-1388 Frankly, I don’t trust any of ‘em. You know now not to trust that co-worker. Cheers! :)

]]>