Comments on: Why Do Sandwiches Taste Better When Someone Else Makes Them? Aligning Execution With Strategy Tue, 07 Oct 2014 05:00:13 +0000 hourly 1 By: MBWA 2013 in review | Manage By Walking Around Thu, 02 Jan 2014 06:33:36 +0000 […] have been better indexed by search engines and other sites.  After all, two other 2013 posts, Sandwiches and Failure Quotes , aren’t far behind the top […]

By: Annie Hayward Wed, 03 Jul 2013 07:49:58 +0000 So this is why health & fitness experts always advocate cooking & eating at home. Besides being able to control all the ingredients, the mystique of what the end product might taste like also disappears. Makes sense :-)

By: P Tue, 02 Jul 2013 11:41:14 +0000 What a fantastic piece of literature you have given us, thank you. Isn’t it interesting though, how the length of time spent daydreaming about a left-over piece of cake in the fridge is directly proportional to the anger you feel when you finally get home and find the cake has been eaten by another member of the family? So the next time I ‘steal’ that last slice, I will simply respond
– “But you weren’t going to enjoy it that much anyway.”

By: Hannes Kuehnemund Mon, 01 Jul 2013 18:31:34 +0000 “A similar phenomena works with repeated exposure to the same food: a fifth bite of chocolate is less desirable than the first.”

If I remember correctly, then this has been formulated in 1854 by Heinrich Gossen – if the first of his laws. Shouldn’t be too surprising nowadays ;-)

By: Hyoun Park (@hyounpark) Mon, 01 Jul 2013 17:16:35 +0000 Jonathan,

This is really interesting as a management challenge: how do you measure the validity and passion for your own ideas compared to someone else’s? Do we make bad decisions because we’re more interested in a novel idea than an old idea that we have had repeated exposure to? In our world, these decisions have much more at stake than a simple taste; they can affect the ongoing roadmaps of companies for years to come. This bias of extended exposure is a powerful idea for strategic decision making and could be a set of interesting blog posts on its own:

The Art of Guiding Customer Preconsumption
Overcoming Preconsumption Bias
Evaluating Novelty without Bias
From Desire to Purchase: The Tricky Road of Repeated Exposure
Satiating Customer Hunger Before the Sale

This also helps put content and influencer marketing in perspective; certain approaches will provide visibility, but may satiate interest too quickly. To maximize demand, sequencing and novelty have to come into play to drive the personal agenda technology purchasing.

By: Tom Hoobler Mon, 01 Jul 2013 17:00:51 +0000 Love it! Seems like a compelling concept that can be applied in lots of different ways. For example: Service. The more we do things for ourselves the less likely we are to enjoy it. For important matters–financials, mortgage, etc–this can actually have an adverse effect. Having someone you can trust create the perfect financial or mortgage “sandwich” may be a great way to financially “bulk up”!

By: Andrew Slipper (@akslipper) Mon, 01 Jul 2013 16:02:33 +0000 Either that or the ”Imaginary Diet”…as most of the diets people try end up delivering imaginary results ;)