Archive | October, 2013

CMOs: May the Force (Multiplier) Be with You

In the military, a force multiplier is a capability that significantly increases the potential of a combat force, enhancing the probability of a successful mission. Many CEOs are looking to marketing to assume the role of force multiplier across their organizations, using customer insights to influence business strategy. It’s an uphill battle. Most large organizations are designed…

Continue Reading 1

Welcome to JonathanBecher.com!

Loyal Readers, You may have noticed things look a bit different around here. I am pleased to welcome you to JonathanBecher.com – the new home of my blog “Manage by Walking Around.” I hope you enjoy the new look and functionality. Change presents opportunity but also comes with challenges. Some of you may have accidentally…

Continue Reading 5