Archive | November, 2014

What I Learned From The Platypus

Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….

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Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

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