Archive | Behavior

The 18 Traits of Good Liars

Dutch psychologist Aldert Vrij can tell if you’re lying. Vrij has published more than 500 articles on using verbal and non-verbal cues for lie detection. His book Detecting Lies and Deceit: Pitfalls and Opportunities has been called “the most comprehensive review of deception to date.” At more than 500 pages, it’s not only comprehensive, it’s…

Continue Reading 2

Discover Your Inner Economist

I’ve been meaning to read Tyler Cowen’s Discover Your Inner Economist since it came out a decade ago. Cowen is an economics professor at George Mason University who describes himself as a “curious intellectual nerd polymath.” He also runs marginalrevolution.com, arguably one of the best economics blogs. While I was intrigued by the subtitle “Use Incentives…

Continue Reading 3

Herb Caen on San Francisco

Herb Caen would have been 100 years old today. Don’t worry if you don’t recognize the name. ”Mr. San Francisco,” as he was sometimes called, wrote a Pulitzer-winning newspaper column for 60 years dedicated to his adopted hometown. Herb Caen was beloved locally but was largely unknown outside San Francisco. Caen’s influence was so great…

Continue Reading 4

Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

Continue Reading 11