Archive | communication

The Art and Science of Storytelling

As a marketer, I’m fascinated by both the art and science of storytelling. It’s no surprise the abstract for “When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing” caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend…

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Writing Better

I enjoy writing. I believe words matter. When I’m asked how I have time to write, I sometimes snidely answer “How do you have time to watch TV?” I’ve shared writing advice from famous authors, including the very practical from George Orwell: If it is possible to cut a word out, always cut it out. and…

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But Wait… There’s More!

Ever watch those TV infomercials late at night when you’re bored and can’t sleep?  Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every element of an infomercial is based…

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Positive Persuasion through Peer Pressure

What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it. This variant of the ‘keeping up with the Joneses’ effect seems…

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The science of subtle signals

Mark Buchanan is a theoretical physicist who writes about how physics can be used to understand biology, economics, psychology and other social sciences. His book, “The Social Atom: Why the Rich Get Richer, Cheaters Get Caught and Your Neighbor Usually Looks Like You” is a fun read in the style of The Tipping Point and Freakonomics. In an article…

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