Archive | Marketing

Bring Your Gifts to Work: My Maverick Hangout Experience

Unlocking human potential. It’s a manager’s most important task, but also the hardest to measure and understand. How can leaders empower employees to be free of bureaucracy and top-down management, while maintaining consistency and efficiency across the organization? Gary Hamel, co-founder of the Management Innovation eXchange (MIX), and I discussed these issues and others during…

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Thinking About Big Data? Go For Big Outcomes Instead

The buzz around big data is deafening but I believe that much of the conversation has missed the point. Big data is not just a technological challenge; it’s a cultural challenge. Collecting and analyzing data is not enough. We need to start with business outcomes to truly leverage big data. Culture trumping technology was the underlying theme…

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I Smell A Rat: Empathy In Business

In collaboration with author Gary Hamel and the Management Innovation Exchange (The MIX), SAP launched a crowd-source initiative which poses the question: What is the one thing you’d change to help organizations unleash and organize human potential across boundaries? As I was researching my own answer around the notion of “empathy in business”, I found a Washington Post article titled: A New Model…

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The Art and Science of Storytelling

As a marketer, I’m fascinated by both the art and science of storytelling. It’s no surprise the abstract for “When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing” caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend…

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CMOs: May the Force (Multiplier) Be with You

In the military, a force multiplier is a capability that significantly increases the potential of a combat force, enhancing the probability of a successful mission. Many CEOs are looking to marketing to assume the role of force multiplier across their organizations, using customer insights to influence business strategy. It’s an uphill battle. Most large organizations are designed…

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The Heaven and Hell of Customer Experience

Comedian Richard Lewis claims to have coined the “_______ from hell” phrase, but Carnival Cruise Lines has lived it. In 2012, Carnival spent $61 million advertising its “fun ship” brand positioning. But by the end of last year, #cruisefromhell was trending on Twitter after one of Carnival’s ships had an on-board fire that left passengers…

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