Archive | Marketing

The Red Queen Effect Explains Why You Aren’t Getting Ahead

For much of my career, I’ve argued that people design key performance indicators (KPIs) incorrectly. One of my own favorite blogs made the case that, unless you compare yourself against some external benchmark, you might be making progress towards achieving your KPIs but actually losing ground. Simplistically, if you’re growing by 20% and the market…

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Every company needs a compelling origin story

Every company needs a compelling origin story. An origin story reveals how a character became the protagonist (or antagonist), usually providing a compelling event which explains their intentions or behavior. Comics and movies use origin stories to explain how characters got their superpowers or why they are supervillains. Recently, entertainment companies have rewritten the origins…

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Bridging the Renaissance Period and Digital Era with Leonardo da Vinci

Leonardo da Vinci might have been one of the earliest adopters of exponential thinking. da Vinci was born more than 500 years ago in semi-rural Tuscany to parents of modest means. Despite little access to formal education, he was able to extrapolate forward-thinking ideas about subjects as diverse as architecture, engineering, mathematics, urban planning, science…

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Unleash Your Inner William Gibson

Welcome to the future. It is a common complaint that we were promised jetpacks and flying cars but all we got was… something less cool. But the complaints are mostly unwarranted. Things that seemed like science fiction not long ago are now commonplace (or soon will be): under-the-skin GPS, 3D printing, hoverboards, lab-grown leather, self-heating…

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Successful Authors Explain Why They Write

If writing were illegal I’d be in prison. I can’t not write. It’s a compulsion. — David Baldacci For most, writing isn’t a lucrative profession; it’s a passion. According to Meredith Maran, “one million manuscripts are currently searching for a U.S. publisher. One percent of these will get the nod.” But publishing a book isn’t…

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