Archive | Marketing

Unleash Your Inner William Gibson

Welcome to the future. It is a common complaint that we were promised jetpacks and flying cars but all we got was… something less cool. But the complaints are mostly unwarranted. Things that seemed like science fiction not long ago are now commonplace (or soon will be): under-the-skin GPS, 3D printing, hoverboards, lab-grown leather, self-heating…

Continue Reading 1

Successful Authors Explain Why They Write

If writing were illegal I’d be in prison. I can’t not write. It’s a compulsion. — David Baldacci For most, writing isn’t a lucrative profession; it’s a passion. According to Meredith Maran, “one million manuscripts are currently searching for a U.S. publisher. One percent of these will get the nod.” But publishing a book isn’t…

Continue Reading 0

Banished Words 2017

You, Sir are living in a historic time. Post-truth politics gets carefully manicured through fake news and propagated bigly via an echo chamber. By my guesstimate, everyone’s favorite bête noire is the overuse of the word ‘disruption’. Am I on fleek? There’s no reason to get your dandruff up. During a town hall meeting, Lake…

Continue Reading 2

What’s An Eggcorn?

Even though my mantra is “Words Matter”, I’m constantly learning new things about language. Last week I received an email which contained the phrase “for all intensive purposes”. Of course, the correct phrase is the similar-sounding “for all intents and purposes.” The mistake struck me as both amusing and intriguing, so I tweeted that it…

Continue Reading 10

Some Records Will Never Be Broken

The old saying “records are made to be broken” reinforces that, no matter how great the achievement, someone will eventually surpass it. The record holder is reminded to be humble, recognizing that his/her accomplishment is significant but not permanent. Everyone else is encouraged to continue to push their limits, knowing that someone will eventually break the…

Continue Reading 5