Archive | Marketing

Happy New Year Wine

The Psychology of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend who knows that a bottle of 1787 Château Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us…

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Twain on Germany

My philological studies have satisfied me that a gifted person ought to learn English (barring spelling and pronouncing) in thirty hours, French in thirty days, and German in thirty years. – Mark Twain, “That Awful German Language” Twain was likely making a joke but, in my experience, he is directionally accurate. He provides several examples…

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Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

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I’m Listening: Engage an Audience of One

Along with 70,000 fans, I recently watched my San Francisco 49’ers defeat a tough Chiefs team in Levi’s Stadium. Amid the din of the stadium, the cheers and boos, I foolishly tried having a conversation with a friend. Despite my best efforts to maintain a conversation, I was no match for Colin Kaepernick, stadium music,…

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Great Leaders Think Simply

Those of us who are privileged to be leaders understand how difficult it is to lead people. Not assets, not resources. People. Early in my career, I spent a lot of time thinking about what it meant to be a leader. I talked to more seasoned leaders, I read books on management theory, and –…

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