Archive | Marketing

Surprise! 10,000 steps was a marketing ploy

For many years, my routine was a Sunday hike followed by a Sunday blog. For a variety of reasons, both my hiking and blogging have become erratic. After skipping yet another Sunday hike, I was surprised to find that I still had exceeded 10,000 steps per day for the past week. 10,000 is the number…

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Hockey is for Everyone, Doggonit

Research shows that businesses with more diverse workforces perform better financially and are more innovative. Similarly, diversity and inclusion is good for the business of sports. The more that sports teams embrace the diversity of the community they are in, the more likely their fans will embrace them back. The National Hockey League (NHL) uses the international reach of the…

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The Pygmalion Effect in Business

In 1965 two researchers conducted a now-famous experiment in a public elementary school, dubbed Pygmalion in the classroom. The researchers told teachers that about one-fifth of their students were unusually intelligent (so-called “growth spurters”), based on results of a fictitious IQ test. Even though the gifted students were seemingly chosen at random, these students performed…

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