Archive | Marketing

Dilbert Claims Systems Trump Goals

No, this isn’t some new comic from Scott Adams about Dilbert interacting with Donald Trump – although I’m laughing about the possibilities. Instead it’s a central tenet of Adams’ most recent book titled How to Fail at Almost Everything and Still Win Big. Adams relies on his trademark humor to describe “the strategies he has…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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Halloween Metrics 2015

For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…

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