Archive | Marketing

Great Leaders Think Simply

Those of us who are privileged to be leaders understand how difficult it is to lead people. Not assets, not resources. People. Early in my career, I spent a lot of time thinking about what it meant to be a leader. I talked to more seasoned leaders, I read books on management theory, and –…

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The Science of Social Selling

Social selling is one of the hottest buzzwords in the technology market. Unfortunately, social selling is usually misunderstood as navigating the sales process using only tools like Twitter, Linkedin, or Facebook. While technology can help, social selling is about building stronger relationships with potential buyers, based on an authentic sense of empathy and a deep…

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Three Ways that Simplicity Pays

Remember ‘keep it simple, stupid’? Even though it has been a popular mantra since 1960, simplicity is a hot topic these days. In my previous blog, Is Complex Better than Complicated?, I wrote about two Zen of Python’s 20 design principles: Simple is better than complex. Complex is better than complicated. Ultimately, simple is what we are…

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Is Complex Better Than Complicated?

Unless you have a software background, you’ve probably never heard of longtime Pythoncoder Tim Peters. In Zen of Python, he suggests 20 design principles including: Simple is better than complex. Complex is better than complicated. How is “complex” better than “complicated”? After all, their dictionary definitions are similar and they are listed synonyms in the thesaurus: Complex – adj. not…

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For Networks, Bigger Is Not Always Better

Practically everyone has a machine-to-machine Internet of Things story they like to tell. It might be refrigerators automatically reordering milk, cows that send texts to farmers when they’re in heat, or understanding the demand for ice cream in real-time. We are living in a networked economy. The traditional understanding of networks is based on the…

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Five Steps to Walking the Customer Experience Talk

Companies want to deliver an incredible customer experience.They also want to turn a profit, increase market share, and engage their employees. If those goals don’t seem surprising, it’s because they shouldn’t be. Forrester’s latest Customer Experience Index report finds companies that outperform their peers in customer experience are likely to turn customers into repeat customers, and repeat customers…

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Bring Your Gifts to Work: My Maverick Hangout Experience

Unlocking human potential. It’s a manager’s most important task, but also the hardest to measure and understand. How can leaders empower employees to be free of bureaucracy and top-down management, while maintaining consistency and efficiency across the organization? Gary Hamel, co-founder of the Management Innovation eXchange (MIX), and I discussed these issues and others during…

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