Archive | Marketing

Banished Words 2017

You, Sir are living in a historic time. Post-truth politics gets carefully manicured through fake news and propagated bigly via an echo chamber. By my guesstimate, everyone’s favorite bête noire is the overuse of the word ‘disruption’. Am I on fleek? There’s no reason to get your dandruff up. During a town hall meeting, Lake…

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What’s An Eggcorn?

Even though my mantra is “Words Matter”, I’m constantly learning new things about language. Last week I received an email which contained the phrase “for all intensive purposes”. Of course, the correct phrase is the similar-sounding “for all intents and purposes.” The mistake struck me as both amusing and intriguing, so I tweeted that it…

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Some Records Will Never Be Broken

The old saying “records are made to be broken” reinforces that, no matter how great the achievement, someone will eventually surpass it. The record holder is reminded to be humble, recognizing that his/her accomplishment is significant but not permanent. Everyone else is encouraged to continue to push their limits, knowing that someone will eventually break the…

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Dilbert Claims Systems Trump Goals

No, this isn’t some new comic from Scott Adams about Dilbert interacting with Donald Trump – although I’m laughing about the possibilities. Instead it’s a central tenet of Adams’ most recent book titled How to Fail at Almost Everything and Still Win Big. Adams relies on his trademark humor to describe “the strategies he has…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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