Archive | measurement

Adaptability may be more important than IQ or EQ

For most of my career, I have favored candidates with high Emotional Quotient (EQ) over those with high Intelligence Quotient (IQ). Just like my mantra that culture eats strategy, I believe situational awareness often trumps pure smarts. Of course, I’ve never known any candidate’s IQ test score let alone their EQ score. (Yes, you can…

Continue Reading 2

The Five-Second Rule

Thanks to Seinfeld, we know that double-dipping is bad for us. But what about the five-second rule? Conventional wisdom suggests it’s safe to eat food dropped on the floor – as long as you pick it up in less than five seconds. Presumably that’s not long enough for the food to get contaminated. In 2003,…

Continue Reading 2
False record effect

Beware the False Record Effect

After writing about several examples of bias from insensitivity to sample size, a former colleague asked whether I thought performance in the workplace was subject to the same bias. She observed people were sometimes rewarded or even promoted for high performance, even if that performance was sporadic rather than sustained. She asked: Shouldn’t the promotion…

Continue Reading 0
Red queen effect

The Red Queen Effect Explains Why You Aren’t Getting Ahead

For much of my career, I’ve argued that people design key performance indicators (KPIs) incorrectly. One of my own favorite blogs made the case that, unless you compare yourself against some external benchmark, you might be making progress towards achieving your KPIs but actually losing ground. Simplistically, if you’re growing by 20% and the market…

Continue Reading 6

Spelling Bee 2017

On Thursday June 1, while many Californians – including me – were watching the Golden State Warriors defeat the Cleveland Cavaliers in game one of the NBA Finals, Ananya Vinay, a 12-year old from Fresno California, correctly spelled ‘marocain’ to win the 2017 Scripps National Spelling Bee. I might have guessed the correct spelling for…

Continue Reading 0

Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

Continue Reading 25