Archive | measurement

Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

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An Aerospace Engineer’s Guide to Winning Tennis

Simon “Si” Ramo is a remarkable person. Ramo is a world-renowned scientist and engineer. He was the chief architect of the US intercontinental ballistic missile system. He was the ‘R’ in TRW, the multibillion-dollar aerospace company now part of Northrop Grumman. And last year, at the age of 100, he became the oldest person to be…

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