Archive | psychology

Can you trust your own memory?

Research shows we can’t trust our own memories. Many of us probably think that our individual experiences (sights, sounds, and feelings) are saved intact in our brains. A loose analogy might be a video camera recording everything it sees to a flash drive. When the time comes to remember something, we just play it back…

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The 18 Traits of Good Liars

Dutch psychologist Aldert Vrij can tell if you’re lying. Vrij has published more than 500 articles on using verbal and non-verbal cues for lie detection. His book Detecting Lies and Deceit: Pitfalls and Opportunities has been called “the most comprehensive review of deception to date.” At more than 500 pages, it’s not only comprehensive, it’s…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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