Archive | social

The science of subtle signals

Mark Buchanan is a theoretical physicist who writes about how physics can be used to understand biology, economics, psychology and other social sciences. His book, “The Social Atom: Why the Rich Get Richer, Cheaters Get Caught and Your Neighbor Usually Looks Like You” is a fun read in the style of The Tipping Point and Freakonomics. In an article…

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To Sleep or To Rest?

As a frequent traveler, I sometimes find myself so time-shifted that I can’t sleep even though it’s late at night. During a recent episode, I wondered whether lying in bed with my eyes closed has the same benefits as actual sleep. Doesn’t my brain and body still get some rest? Not surprisingly, the answer isn’t clear cut. Brian Fung (@B_Fung),…

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The Politics of Brand

The U.S presidential election is imminent and, not surprisingly, politics are dominating everyone’s conversations.  Last week a work colleague and I had an on-going discussion of whether brands have political connotations. We started with an observation about cars in the office parking lot: more Republicans own BMW’s while more Democrats own Jeeps. Cars turned into sports: Democrats…

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Choose Your Words Wisely

In research conducted by Accountemps, 150 senior executives from the nation’s 1000 largest companies were asked, “What is the most annoying or overused phrase or buzzword in the workplace today?” Their responses included the following: Leverage Reach out It is what it is Viral Game changer Disconnect Value-add Circle back Socialize Interface Cutting edge While…

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