Archive | storytelling

Every company needs a compelling origin story

Every company needs a compelling origin story. An origin story reveals how a character became the protagonist (or antagonist), usually providing a compelling event which explains their intentions or behavior. Comics and movies use origin stories to explain how characters got their superpowers or why they are supervillains. Recently, entertainment companies have rewritten the origins…

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Successful Authors Explain Why They Write

If writing were illegal I’d be in prison. I can’t not write. It’s a compulsion. — David Baldacci For most, writing isn’t a lucrative profession; it’s a passion. According to Meredith Maran, “one million manuscripts are currently searching for a U.S. publisher. One percent of these will get the nod.” But publishing a book isn’t…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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