Archive | Web2.0

Rethinking the way we learn

Last summer I read Daniel Willingham’s fascinating book ‘Why Don’t Students Like School?’ and immediately put it on my list to blog about. Willingham, a psychologist at the University of Virginia, applies the principles of cognitive psychology to the world of education. Essentially, his goal is explain to teachers how their students’ brains work. The…

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Are you diversifying your choices?

We are creatures of habit. -OR- Variety is the spice of life. Both are commonly held beliefs which seemingly contradict each other. Which is it? Do we always choose our favorite food/toy/song or do we opt for less-desirable alternatives so we don’t get bored? The answer is yes. When faced with multiple simultaneous options, people…

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Web channel performance management

For many years, I’ve argued that performance management is not just limited to finance but instead has many flavors, including workforce, operational, and IT performance management. Most people now seem to agree and there’s even talk of pervasive performance management.  However, a critical analysis of the current situation suggests that marketing organizations are still early on…

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Measuring Virtual Events

Partially due to corporate sustainability reasons and partly due to old-fashioned cost savings, I’ve been thinking a lot about virtual events lately. The idea behind virtual events is pretty simple – rather than flying a lot of people to a single destination to discuss a series of topics, you have these discussions on-line. While simple…

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