Comments for Manage By Walking Around http://jonathanbecher.com Aligning Execution With Strategy Mon, 23 Feb 2015 22:48:32 +0000 hourly 1 http://wordpress.org/?v=4.1.1 Comment on Scientific Advertising and its Impact on Sales by Josefin http://jonathanbecher.com/2015/02/22/scientific-advertising-and-its-impact-on-sales/#comment-10543 Mon, 23 Feb 2015 22:48:32 +0000 http://jonathanbecher.com/?p=4979#comment-10543 I remember the #LikeAGirl ad very well. In this ad, young women and men were asked to demonstrate how it looks like to run/fight/throw “like a girl”. Then the interviewer asked younger girls/boys the same question and the result could not have been more different. The key message was: “A girl’s confidence plummets during puberty, but it doesn’t have to. Let’s make #LikeAGirl mean amazing things.”

I didn’t remember the company that produced this ad. All I remembered was the hashtag. If you check it out on twitter you will notice that this ad didn’t increase interest in the product but opened a discussion around gender equality. So, the response to the ad on twitter was: #LikeABoy :D

Nevertheless, I love this ad. :)

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Comment on Self-Renewal and the Courage to Fail by Jonathan Becher http://jonathanbecher.com/2015/02/16/self-renewal-courage-fail/#comment-10494 Fri, 20 Feb 2015 01:46:56 +0000 http://jonathanbecher.com/?p=4944#comment-10494 Thanks for your passionate reply. I’ve been involved with four startups; three-times I was the CEO. I failed many, many times. Yes, it hurt. A few times many of us went without paychecks. But in every case I learned a fundamental lesson which I believe made me better.

Yes, the business world is different than the medical world, and flying airplanes, and maybe even the Marines. But it still applies in some measure — there are experimental drugs which may fail and cause severe consequences but without them the alternative is worse. If I’m in that situation, I believe I would choose the experimental drug.

I don’t want people to fail all of the time. I’m not sure I want them ever to fail. But, at least in the business world (and even the startup world), I don’t want them to fear failure. And many people are paralyzed by failure and therefore always choose the safest option, even if it’s not the best option.

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Comment on Measuring Customer Satisfaction by Understanding Quality - Manage By Walking Around http://jonathanbecher.com/2006/12/11/measuring-customer-satisfaction/#comment-10493 Fri, 20 Feb 2015 01:38:23 +0000 http://alignment.wordpress.com/2006/12/11/measuring-customer-satisfaction/#comment-10493 […] of organizations, large and small, commercial and public sector, US and International. I’ve previously remarked  that customer satisfaction is one of the most often used – and least understood – measures. […]

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Comment on Self-Renewal and the Courage to Fail by mcylk http://jonathanbecher.com/2015/02/16/self-renewal-courage-fail/#comment-10482 Thu, 19 Feb 2015 06:00:42 +0000 http://jonathanbecher.com/?p=4944#comment-10482 Jonathan,

Failure! Why has failure become such a trendy subject? Have you experienced real failure?

As a serial entrepreneur, failure hurts. It hits my wallet directly when my company loses a contract because someone I assigned gets creative.

As an owner of a company providing bioengineering services to hospitals, when one of our bioengineers decides to try something new, it jeopardizes the patient’s life. Contracts are terminated. Careers end. Failure can be catastrophic.

As a glider pilot, in the last year I rode an up-draft to 23,000+ feet, that I remember. I came-to at 14,000 feet in a steep dive going in excess of 180 mph 20 miles from my home port. Nothing untoward happened but nothing positive came from it. I could have jeopardized other pilots in the area but I put myself in the most vulnerable position. I won’t be doing that again without Oxygen. Frankly, it was stupid and not my right to jeopardize others.

Sailing across the North Atlantic several years ago my more experienced ship-mate decided to run from an advancing storm. My experience said to “hove-to”. My ship-mate was unfamiliar with the technique and after 24 hours of running before the storm we were both exhausted and could barely manage. I took charge and rigged the sails to “hove-to”. The difference between tactics is amazing. I was determined I was not going to die because of his failure at proper seamanship.

When you’re in a large enterprise-sized organization, you probably have budgets for trials and errors. Small entrepreneurs don’t have that luxury. I understand that as a start-up you’ll necessarily have to try different avenues and quickly pivot to what the customer finds value in. But, it’s become trendy to think of failure as some kind of hero’s journey. It isn’t. It’s a failure, you own it, you have to live with it, and it’s not easy.

I asked my son what was his tolerance for failure. He said that as a Marine Corps fighter pilot if he failed he was either dead or no longer a Marine. He said they train and train and train and train not to fail. Why should anybody expect any thing less?

What if the next time when you’re flying into Reagan National Airport in Washington
D.C. and the pilot decides that he’s found a solution to the serpentine approach? Do you want to be on that plane? Why not? He’s got a 50-50 chance of making it and if he does, you and he make the newspapers. You’re risk tolerant, right? You encourage failure.

What if your child is having open-heart surgery and the surgeon says, “We’ve got a new technique we’re going to try. It may fail but your child will better if we succeed.”. You’re cool with that right? What’s a little failure now and then.

Those of you who write about failure forget about limits and constraints. You make it out as if those of us who are vigilant about failure are somehow intolerable ogres. Entrepreneurs are huge risk takers. We know all too well the effects of failure. If you’re so damn addicted to failure go buy some lottery tickets because you won’t be harming anybody but yourself.

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Comment on Self-Renewal and the Courage to Fail by Robert http://jonathanbecher.com/2015/02/16/self-renewal-courage-fail/#comment-10479 Thu, 19 Feb 2015 02:30:12 +0000 http://jonathanbecher.com/?p=4944#comment-10479 The OPPOSITE of this big catalogue of things people have no intention of doing may also be called “comfort zone”. People become less neutral and have more and more things that comfort them, but also which they don’t try out again. That leaves little space for experimentation over time.

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Comment on The Grammys Are Trending: A Look Back Over the Years by Círculo Marketing | Los Grammys son Tendencia: Una Recapitulación - Círculo Marketing http://jonathanbecher.com/2015/02/05/the-grammys-are-trending/#comment-10376 Fri, 13 Feb 2015 00:24:56 +0000 http://jonathanbecher.com/?p=4926#comment-10376 […] Artículo cortesía de Jonathan Becher.com, si quieres leer el artículo original “The Gramys are Trending”, consúltalo aquí. […]

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Comment on The Grammys Are Trending: A Look Back Over the Years by Brian K. Reaves http://jonathanbecher.com/2015/02/05/the-grammys-are-trending/#comment-10289 Sun, 08 Feb 2015 18:43:27 +0000 http://jonathanbecher.com/?p=4926#comment-10289 JB… I am actually in LA and will be attending the Grammys this afternoon. Given last night’s parties, am sure everyone will witness something “special” tonite. Am really looking forward to the tribute to Stevie Wonder.

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Comment on Banished Words for 2014 by hollis. http://jonathanbecher.com/2014/02/16/banished-words-2014/#comment-10282 Sun, 08 Feb 2015 09:30:59 +0000 http://jonathanbecher.com/?p=3858#comment-10282 How about the phrase “going forward” . As in we will make better plans going forward.

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Comment on The Grammys Are Trending: A Look Back Over the Years by mryder01 http://jonathanbecher.com/2015/02/05/the-grammys-are-trending/#comment-10277 Fri, 06 Feb 2015 18:53:48 +0000 http://jonathanbecher.com/?p=4926#comment-10277 Given that 28 different award *opportunities* has mushroomed to 83, it’s uncomfortably reminiscent of the mythical dreaded “touchy-feely self-esteem” schools where every single kid gets a prize for … something.

I’ve gotta go to the Grammy site and see how many Legacy 28 awards Kayne has… plus whichever of the 55 “new” ones I shamelessly decide to care the most about… Could be that the selection technique hasn’t changed at all, but there are a lot more ways to Bring The Bling.

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Comment on The Grammys Are Trending: A Look Back Over the Years by Author: Cheryl Allison http://jonathanbecher.com/2015/02/05/the-grammys-are-trending/#comment-10276 Fri, 06 Feb 2015 16:40:37 +0000 http://jonathanbecher.com/?p=4926#comment-10276 I really enjoyed this article!! Re-posting :)

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