Published December 31, 2014 by NCG Strategic Marketing
“Culture eats strategy for breakfast.” That’s been a popular saying in Silicon Valley for some time, and it has a certain mystique because it’s attributed to the legendary business guru Peter Drucker. But exactly what does it mean, and could it be true? Could strategy be overrated? And how can culture possibly be so important?
And yet, sometimes the problem isn’t a bad or nonexistent strategy – it’s a bad culture. Jonathan Becher makes that point when he says, “In my experience a well-designed and well-implemented strategy cannot be effective unless people are motivated to support it.”
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