Published June 17, 2018 by ASUG

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Delivering a standout customer experience is even more critical when your fans can just as easily interact with you away from your venue as within it. The San Jose Sharks know this all too well, which is why the team is re-imagining what they want the customer experience to look like for the crowds who attend their games. And the team’s President, Jonathan Becher, is bringing in technology to play a vital role in helping personalize these experiences for fans.

“The formula for happiness used to be if the home team won, the fans left happy. It was that simple,” said Becher. “Now they want to be entertained. They demand better food, and a higher variety of food. It’s become a culinary experience. They want music within the games, as well. And so, just like software companies are learning, sports are learning it’s not just the game, it’s about the experience around the game.”

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Published June 5 2018 by SAP

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Click here to watch the 20-minute video.

Published April 28, 2018 by Bar Down

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Rallying Around A Playoff Towel

The San Jose Sharks organization went all out when it came to the rally towels for their first round series against the Anaheim Ducks, so it’s no surprise they’re at it again for the team’s second round series with the Vegas Golden Knights.

The Sharks went with a ‘Duck Hunt’ theme during the opening round, so their second round rally towels are going to have more of a Middle Ages feel to them.

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Published April 24, 2018 by Sharks Sports & Entertainment

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Rallying Around A Playoff Towel

Even though you’ve probably waved a rally towel before, it’s unlikely you ever thought about who first came up with the idea. The rally towel likely has its origins at Western Kentucky University where basketball coach E. A. Diddle waved a red towel on the sideline during games. Rally towels came to professional sports in 1975 when former Pittsburgh Steelers radio broadcaster Myron Cope created the Terrible Towel to stir up the fans.

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Published April 4, 2018 by Sharks Sports & Entertainment

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Welcome to Playoff Mode

Do you remember the first time you saw a hockey game in person?

I remember like it was yesterday. In 1993 I was a relative newbie to Silicon Valley when a work colleague invited me to a Sharks vs. Detroit game. Detroit scored in the first 2 minutes of the game but the Sharks won 6-4 on the back of a three-point game from Sandis Ozolinsh. In a foreshadowing of the playoffs, Jamie Baker scored a pivotal goal as time ran out in the second period.

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Published Feb 15, 2018 by NBC Sports California

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Jonathan Becher and John Tortora on San Jose Sharks Pregame