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Game On: How SAP-Led Customer Experiences Help the San Jose Sharks Win More Fans

Published June 17, 2018 by ASUG


Delivering a standout customer experience is even more critical when your fans can just as easily interact with you away from your venue as within it. The San Jose Sharks know this all too well, which is why the team is re-imagining what they want the customer experience to look like for the crowds who attend their games. And the team’s President, Jonathan Becher, is bringing in technology to play a vital role in helping personalize these experiences for fans.

“The formula for happiness used to be if the home team won, the fans left happy. It was that simple,” said Becher. “Now they want to be entertained. They demand better food, and a higher variety of food. It’s become a culinary experience. They want music within the games, as well. And so, just like software companies are learning, sports are learning it’s not just the game, it’s about the experience around the game.”

Click here to read the full article.


The Journey to a Best-Run Business with the San Jose Sharks

Published June 5 2018 by SAP


Video: The Journey to a Best-Run Business with the San Jose Sharks

Abstract: Join the San Jose Sharks on their journey to becoming a best-run organization. To skate where the puck is going in sports and entertainment, the Sharks are experimenting with a wide range of technology that improve fan experience and operational efficiency. Get an inside view into work with SAP S/4HANA Cloud, SAP Leonardo Machine Learning and SAP Hybris. See how they improve agility by running these solutions on Google Cloud.

Click here to watch the 20-minute video.

San Jose Sharks have incredible ‘Nighty Knight’ rally towels in store for the second round

Published April 28, 2018 by Bar Down

Rallying Around A Playoff Towel

The San Jose Sharks organization went all out when it came to the rally towels for their first round series against the Anaheim Ducks, so it’s no surprise they’re at it again for the team’s second round series with the Vegas Golden Knights.

The Sharks went with a ‘Duck Hunt’ theme during the opening round, so their second round rally towels are going to have more of a Middle Ages feel to them.

Click here to read the full article.

Becher’s Bytes: Rallying Around A Playoff Towel

Published April 24, 2018 by Sharks Sports & Entertainment

Rallying Around A Playoff Towel

Even though you’ve probably waved a rally towel before, it’s unlikely you ever thought about who first came up with the idea. The rally towel likely has its origins at Western Kentucky University where basketball coach E. A. Diddle waved a red towel on the sideline during games. Rally towels came to professional sports in 1975 when former Pittsburgh Steelers radio broadcaster Myron Cope created the Terrible Towel to stir up the fans.


At the San Jose Sharks, we take our rally towel seriously. We design a new one for every home playoff game and we don’t recycle our towels for each game, let alone each series. It’s extra work and it costs a lot more but people seem to appreciate it.

Click here to read the full article

Becher’s Bytes: Welcome to Playoff Mode

Published April 4, 2018 by Sharks Sports & Entertainment

Welcome to Playoff Mode

Do you remember the first time you saw a hockey game in person?

I remember like it was yesterday. In 1993 I was a relative newbie to Silicon Valley when a work colleague invited me to a Sharks vs. Detroit game. Detroit scored in the first 2 minutes of the game but the Sharks won 6-4 on the back of a three-point game from Sandis Ozolinsh. In a foreshadowing of the playoffs, Jamie Baker scored a pivotal goal as time ran out in the second period.


25 years after I went to my first game I joined the Sharks organization as co-President. I’m still a die-hard fan but now I’m in the building every night, not just on game days. It’s a completely different perspective on Team Teal – sort of like watching your favorite play from backstage – so I plan to use this blog to share my experiences with you.

Click here to read the full article

Becher, Tortora on Sharks Pregame

Published Feb 15, 2018 by NBC Sports California

Jonathan Becher and John Tortora on San Jose Sharks Pregame

Sharks Co-Presidents Jonathan Becher and John Tortora join host Brodie Brazil to discuss what it’s like to share a role, the upcoming NHL All Star Weekend in San Jose, and the state of the business. There’s even a exclusive on the return of a fan-favorite logo…

Click here to watch the video

Sharks Sports & Entertainment Announces Business Operations Enhancement

Published December 21, 2017 by Sharks Sports & Entertainment

Jonathan Becher and John Tortora Have Been Named as Co-Presidents of Sharks Sports & Entertainment

San Jose Sharks Majority Owner Hasso Plattner today announced an enhancement to the organization’s business operations unit.

Jonathan Becher and John Tortora have been named as co-presidents of Sharks Sports & Entertainment (SSE), effective immediately. Becher will be responsible for the areas of sales, marketing and revenue. Tortora, who has served as SSE’s chief operating officer since 2011, will oversee the company’s finance and venue operations.

“Jonathan and John’s skill sets complement each other very well and I am confident this will lead to a stronger and more streamlined organization for our fans and our partners,” said Plattner. “Both are not only passionate about the organization but also about the game of hockey and the Sharks.”

Click here to read the full article

Sharks’ parent company names new co-presidents

Published December 21, 2017 by The San Jose Mercury News

Jonathan Becher, John Tortora take over as co-presidents of Sharks Sports & Entertainment

The Sharks’ parent company is undergoing a makeover at the top of its business operations department.

The Sharks and majority owner Hasso Plattner announced Thursday that Jonathan Becher and John Tortora have been named co-presidents of Sharks Sports & Entertainment, which oversees the NHL franchise, the AHL’s Barracuda and operates SAP Center and  Solar4America Ice in San Jose.

Click here to read the full article

More Than 40 Peruvian CIOs Visited SAP in Palo Alto

Published July 6, 2017 by (Peru)

More than 40 Peruvian CIOs visited SAP’s innovation facilities in Palo Alto, California. It took place under the framework of the Common CIO Conference, organized by Common Peru, an organization that brings together system leaders from the country and the southern region of Latin America. The central theme of this’s year event was “digital transformation”. Jonathan Becher, Chief Digital Officer of SAP, welcomed and introduced the visitors to SAP Leonardo, SAP’s digital innovation system for a rapid and scalable digital transformation, which intelligently connect people, companies and things.

“At Silicon Valley we are committed to two premises. First, to create a culture of experimentation: instead of investing in a small number of big bets to accelerate innovation, we focus on a large number of small bets. The second, to adopt exponential thinking: instead of improving the present status quo incrementally, we consider disruptive approaches,” explained Becher.

Click here to read the full article (original in Spanish).


SAP SE is partnering with the Singularity University of Innovation and Ideas and is co-founder of SingularityU Germany

Published May 30, 2017 by Kurpfalz Business Briefing (Germany)Kurpfalz Business Briefing

The SU is an innovation and ideas workshop that was founded in Silicon Valley in 2009 with the aim of motivating executives through the use of training and support to deploy exponential technologies that address the major challenges facing mankind. The Singularity University has thus made a lot of progress. Their goal, however, perfectly reflects the vision of SAP to improve the processes of the global economy and the lives of people. The SU is strongly represented in Silicon Valley in particular. But also Europe and especially Berlin are important innovation locations.

“As the world’s leading provider of business software, SAP has been firmly rooted in Europe with its German headquarters for 45 years, making it an ideal partner to successfully launch the SU in Germany. In particular, the SAP Digital Business Services EMEA and SAP Digital divisions have made a strong contribution to closer collaboration with SU in Europe. “Jonathan Becher, Chief Digital Officer of SAP and Head of SAP Digital.

Click here to read the full article (original in German).