Tag Archives | advertising

But Wait… There’s More!

Ever watch those TV infomercials late at night when you’re bored and can’t sleep?  Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every element of an infomercial is based…

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Ogilvy’s Advertising Lessons

In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer.  Two of Ogilvy’s most famous campaigns are “The man in…

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