Tag Archives | brand

The Politics of Brand

The U.S presidential election is imminent and, not surprisingly, politics are dominating everyone’s conversations.  Last week a work colleague and I had an on-going discussion of whether brands have political connotations. We started with an observation about cars in the office parking lot: more Republicans own BMW’s while more Democrats own Jeeps. Cars turned into sports: Democrats…

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The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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