Tag Archives | communications

Does Language Influence Culture?

We all use language to express our thoughts. But new research suggests that inherent structures in languages shape our thoughts without us realizing it. In fact, differences in languages seem to impact how people act and interpret their surroundings. Lera Boroditsky, professor of psychology at Stanford University and editor in chief of Frontiers in Cultural…

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Simple and Clear

While they don’t compare to Savage Chickens, high tech product marketers are apt to use dense prose with a plethora of technical jargon directed at experts.   As a result, I’ve asked my team to pay special attention to being  “simple and clear” in their communication.  It’s easy for me to ask my team to simplify their…

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