Tag Archives | decision support

Decision Quicksand

Why are unimportant decisions so hard for people to make? The conventional wisdom is that people don’t make decisions due to the fear of being wrong. However, in “Decision Quicksand: When Trivial Choices Suck Us In,” research suggests that excessive information and extraneous choices trick our brains into thinking that a decision is more complicated…

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The Return of Decision Support

According to D.J. Power‘s “A Brief History of Decision Support Systems“, the first use of the term Decision Support System (DSS) was in a 1971 Sloan Management Review article. Gorry and Scott-Morton argued that existing management information systems focused on structured decisions and recommended that systems for semi-structured and unstructured decisions should be called decision…

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