Tag Archives | Marketing

The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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No Such Thing As A Free Lunch

There’s no such thing as a free lunch. In English, this is a popular phrase that suggests you can’t get something for nothing.  (Readers, is there a similar saying in other languages?)  Like many common phrases, its origin is shrouded in mystery. At the heart of the phrase, the concept of a “free lunch” refers…

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Decision Quicksand

Why are unimportant decisions so hard for people to make? The conventional wisdom is that people don’t make decisions due to the fear of being wrong. However, in “Decision Quicksand: When Trivial Choices Suck Us In,” research suggests that excessive information and extraneous choices trick our brains into thinking that a decision is more complicated…

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First Mover Advantage

During the holidays, I had the chance to re-read one of my favorite marketing books: The 22 Immutable Laws of Marketing by Ries and Trout. While many people seem to think that the book is no longer relevant, I was more than a little surprised by how of much of the book I remembered and…

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Scrum By Walking Around

If you’re not in software development, you may not be familiar with an agile software development framework called scrum. Scrum is an alternative to the traditional waterfall approach and attempts to simplify complex projects by structuring them in short cycles of work called sprints. Each sprint is based on prioritized customer requirements such that the highest value features…

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Fun with tenure metrics

At last week’s meeting of the CMO Community, a representative of the executive search consulting firm Spencer Stuart mentioned that the average tenure for Chief Marketing Officers at U.S. companies is 28 months, up five months from 2006. Great news, I thought, given my current role. However, remembering the earlier confusion on CFO tenure, I decided to do some fact…

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