At last week’s meeting of the CMO Community, a representative of the executive search consulting firm Spencer Stuart mentioned that the average tenure for Chief Marketing Officers at U.S. companies is 28 months, up five months from 2006. Great news, I thought, given my current role. However, remembering the earlier confusion on CFO tenure, I decided to do some fact…
While they don’t compare to Savage Chickens, high tech product marketers are apt to use dense prose with a plethora of technical jargon directed at experts. As a result, I’ve asked my team to pay special attention to being “simple and clear” in their communication. As Blaise Pascal allegedly quipped, “I apologize in advance for the…
For many years, I’ve argued that performance management is not just limited to finance but instead has many flavors, including workforce, operational, and IT performance management. Most people now seem to agree and there’s even talk of pervasive performance management. However, a critical analysis of the current situation suggests that marketing organizations are still early on…