Tag Archives | McKinsey

Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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Smooth-sailing fallacy

One benefit of working for a European headquartered company is things slow down enough in August that I can start to catch up on reading. I was particularly intrigued by a short June 2009 McKinsey Quarterly article entitled “Management lessons from the financial crisis” in which UCLA business professor Richard Rumelt coins the term “smooth sailing…

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