Tag Archives | psychology

Explaining The Dunning-Kruger Effect

Have you heard of the Dunning-Kruger effect? The term derives from a 1999 article in the Journal of Personality and Social Psychology which showed that low performers tend to overestimate their abilities. It’s not that low performers think they are better performers than higher-skilled people (that’s the illusory superiority effect); it’s just people think they’re…

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The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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Our Memories Are Cloudy

In graduate school I conducted a psychology study on sports recall that showed participants could remember every Super Bowl/World Series/Final Four team over the previous 10 years. What’s more, with a little work, some of them could remember the score, the most valuable player, or even the date the game took place. While I was…

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