Tag Archives | Richard Rumelt

Smooth-sailing Fallacy

In a McKinsey Quarterly article entitled “Management lessons from the financial crisis,” UCLA business professor Richard Rumelt coins the term smooth-sailing fallacy: This smooth-sailing fallacy arises when we mistake a measure for reality. Competent management always looks deeper than the numbers, deeper than the current measures. Incompetent management just focuses on the metrics, on the body…

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