SAP Digital Customer Insight and beyond – SAP’s data as a service plans unfold

Published April 5, 2017 by Dick Hirsch, diginomica

Drawing on meetings and online inquiries, Dick Hirsch dons the investigator hat again to pursue SAP’s data as a service moves in Digital Customer Insight and beyond. In the process, he makes a discovery: a new internal startup called SAP Business Data Network that reveals some of SAP’s data as a service intentions, and how they compare with other companies such as Uber.

The fact that this business unit was run as a start-up reminded me of how Jonathan Becher’s Digital team was being run …

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