July 27, 2011 EnterpriseAppsToday – Paul Shread
Jonathan Becher, SAP’s executive vice president of marketing, toldEnterprise Apps Today that the collaboration with Google is unique, giving SAP a custom API that goes beyond Google’s public consumer-based APIs. The partnership will begin with SAP’s BusinessObjects business intelligence software and later expand to include other SAP apps, like Sales OnDemand CRM, human resources and supply chain management. Becher offered a number of examples where geospatial, or location-based, visualization could help business intelligence, such as a financial services company predicting the spread of mortgage defaults or a wireless carrier comparing dropped calls and network congestion with cell tower location.
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