What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it. This variant of the ‘keeping up with the Joneses’ effect seems…
As the name implies, biomimicry is the discipline of designing products by mimicking phenomena that already exist in biology and nature. The best-known example of this approach is Velcro, which was developed in the 1940s by engineer George De Mestral when he noticed burrs clinging to his dog’s fur after a walk in the woods. It…