Catch the twist in the title? If you do a person a favor, you would expect that person to like you more. However, the research shows something different. If you do someone a favor, you tend to like that person more as a result. The reason is that we justify our actions to ourselves by…
We glorify leadership and encourage everyone to be leaders. There are hundreds of books on leadership, a plethora of expensive leadership consultants, and even a pithy saying about being the lead dog in the sled. But we can’t all be leaders. After all, then there would be no one to follow the leaders. And without…
The numerosity heuristic can ruin your diet. According to numerosity, people pay more attention to the number of units rather than the type of units which leads to faulty conclusions. Research shows we will pay more for a 7-day vacation than a one week vacation, and will complain less about a flight that is delayed for…
Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month. The most common way to reduce these losses is to take customers’ credit card information at the time of…