Archive | October, 2011

Are you diversifying your choices?

We are creatures of habit. -OR- Variety is the spice of life. Both are commonly held beliefs which seemingly contradict each other. Which is it? Do we always choose our favorite food/toy/song or do we opt for less-desirable alternatives so we don’t get bored? The answer is yes. When faced with multiple simultaneous options, people…

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Tabulating Taboos

What percentage of people wash their hands after going to the restroom? This is a difficult question to answer accurately. Surveys are unreliable because people are not likely to be truthful about behavior that is considered socially unacceptable. Surveys under-report the true percentage. Even if it is difficult, estimating the percentage of people who engage…

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Sculley on Jobs

Leander Kahney, editor and publisher of Cult of Mac and author of the New York Times bestseller Inside Steve’s Brain, provides a fascinating interview about Steve Jobs from John Sculley, former CEO of Apple.  It’s amazingly frank; among other things, Sculley suggests it was a “big mistake” to hire him to run the company when…

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