Every year, Churchill Club presents the CHURCHILLS — an extraordinary event which is designed to inspire us to advance innovation, leadership, collaboration, and social benefit. The Churchill Club Academy, a group of more than 700 innovation community members, name honorees for their contributions in four areas of excellence: Legendary Leader, Game-changing Company, Global Benefactor, and…
Archive | September, 2018
Why Your Cat Video Didn’t Go Viral
Years ago, I got a chance to listen to a keynote by Jonah Berger, Professor of Marketing at the Wharton School of the University of Pennsylvania. During his talk, Berger asked the audience the following question: Which of these three product gets the most word of mouth buzz? The audience was almost evenly split among…