Archive | 2022

The Availability Heuristic Impacts Decision Making

The availability heuristic is a cognitive bias which describes our tendency to use information that comes to mind quickly when making decisions. If we think of something quickly (i.e., it’s more available to our memory), we assume it’s a more frequent and more probable event. If we have a harder time thinking of something (less…

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The Blanding of Brands

If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…

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The Firewood Fallacy

Whenever an expert makes a claim they cannot support with data, I’m reminded of the firewood fallacy. Firewood fallacy is a term I coined earlier in my career after being frustrated by how many organizations suffer from group think. Decisions are often made based on institutional knowledge or hearsay, rather than independent research or data….

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Stop Glorifying Cheerful Superheroes And Value Quiet Safeguarders

Businesses should stop glorifying cheerful superheroes and emphasize the quiet safeguarder. Cheerful superhero is my term for those people who sweep in to fix a problem after it’s occurred, often with a loud noise and a smile on their face. They don’t complain about cleaning up other peoples’ messes, partly because they thrive on restoring…

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Trust Your Fear Instinct

Most people spend their lives avoiding things that scare them but the key to self-protection might be to trust your fear instinct. Fear is a natural response to physical and emotional danger, based on an evolutionary survival mechanism. The physical response, known as “fight or flight,” includes sweating, increased heart rate, and high adrenaline levels…

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