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Disguising Brands

A few weeks ago, I got an SMS message from a former colleague saying “Did you know that disguising brands is the new flex in marketing?” He linked to this nameless billboard with a red swirling background and the words ‘It Has To Be Fries.’ Color me confused. After a closer look, I realized the…

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It’s Not Elementary, My Dear Watson

Despite the popularity of the saying, Sherlock Holmes never actually said “elementary, my dear Watson.” Regardless, we recognize the phrase refers to something which is easily understood – perhaps obvious – even if it seems confusing to others. Referring to the books, Watson is surprised and impressed when Holmes is able to figure out things from…

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