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The Green Coffee Bean Problem

When I want to reinforce the need for critical thinking, I sometimes bring up the green coffee bean problem. In 2012, a research article entitled “Randomized, Double-Blind, Placebo-Controlled, Linear Dose, Crossover Study to Evaluate the Efficacy and Safety of a Green Coffee Bean Extract in Overweight Subjects” was published in the seemingly reputable journal Diabetes,…

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The Seafood Industry Has Mastered Rebranding

Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…

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