Humorous Riddles for Marketers

When I was a marketer, I enjoyed poking fun at my own profession. While marketing is often criticized, my humor was based on pride. There’s even evidence that self-deprecation is linked to wellbeing. With that in mind, here are 10 humorous riddles for marketers. In fact, maybe marketers are the only ones who will truly…

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Don’t Confuse Me With Facts

People often hold on to their beliefs, despite evidence to the contrary. Someone once even said to me ‘don’t confuse me with facts.’ Beliefs trump facts. The Javna Brothers’ Life Is A Joke book has an entertaining story which describes the phenomena. Here’s my summary of the full version: A man is convinced he’s dead….

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Employee Ranking Can Be Dangerous

The commonly-accepted practice of employee ranking can be dangerous to company culture. Ranking employees, also known as stacked or forced ranking, is a process which compares individual employees to each other, typically associated with annual performance reviews. Employees are usually forced into one of three buckets: A (top 20%), B (the middle 70%), and C…

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Top 5 Cult Classics

What are your top 5 cult classics? For nearly 30 years, a good friend and I have had an on-going debate on the greatest movie line of all time. Spoiler alert: not surprisingly, mine is Sharks related. This year, we decided to start a new tradition and began debating the best cult classics of all…

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Beware of the Leopard Lessons

In the book Hitchhiker’s Guide to the Galaxy, there’s a vignette called ‘Beware of the Leopard’ which explains why it’s critical to provide convenient access to important information. The vignette is a useful way to explain information asymmetry, in which one person has relevant information not known by or available to the other person. Here’s…

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Prepare Three Envelopes Is Bad Advice

There’s a classic story called ‘prepare three envelopes’ which provides advice on leadership transitions. There are versions which apply to business, government, and sports teams but they essentially all have the same advice. Here’s a version: A new executive is hired to take over a struggling business unit. During the handover meeting, the previous executive…

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Directionally Accurate But Not Precise

Sometimes I’m directionally accurate but not precise. My lack of precision isn’t an attempt to mislead or misinform. After all, my motto is words matter so I usually choose my words carefully. Instead, this imprecision stems from the desire to tell a compelling story or when my memory is cloudy. Here’s a recent real-life example:…

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