I emerged from my man cave to discover it’s that time again. Lake Superior State University (LSSU) released its amazing 37th annual “List of Words Banished from the Queen’s English for Misuse, Overuse and General Uselessness”. The idea for the list was hatched at a 1975 New Year’s Eve party in an attempt to win…
The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…
Since we’ve just gone through the season of excess, I thought I’d do some Web sleuthing to determine alcohol’s economic impact on society. Estimates vary dramatically but a report from the reputable National Institute of Health (NIH) suggests the impact in the U.S. could be more than $100B annually. Regardless of the exact number, the…