Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….
Archive | November, 2014
Fun with tenure metrics: 2014 edition
People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…
Complexity Kills (So Kill Complexity)
Let me say this simply. Complexity is the biggest villain in business. It is a kill or be killed proposition. Complexity is more Loki than Bane. It’s sneaky, shifty, and has different forms. It hides in the cracks of your business, growing more disruptive and indelible with every minute people fail to notice. Complexity kills…
MadBum MVP but Giant Teamwork
Right after the SF Giants won the 2014 World Series, I tweeted the following: Tens of thousands of words will be written about this #WorldSeries. The only ones that matter: #MadBum MVP #SFGiants At the beginning of the post-season, very few people expected the Giants to win. Consider the situation at the time: The Giants…