Archive | February, 2012

Ogilvy’s Advertising Lessons

In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer.  Two of Ogilvy’s most famous campaigns are “The man in…

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