You can use the power of callbacks to improve your marketing… and to be funnier. In case you’re not familiar with the term, in comedy callbacks describe a joke which refers back to one told earlier in the set. By reminding the audience of the previous reference, the comic gets more than one laugh from…
The interesting number paradox is a simple way to reinforce that sometimes the best way to prove something is to actually prove its contrary. My curiosity about interesting numbers stemmed from a variety of online chatter about how the year 2025 was mathematically interesting: The concept of interestingness is not actually defined mathematically but is…
Since my motto is Words Matter, I found myself researching how to write good. OK, that’s intentionally a bit provocative and some background is warranted. A friend used the phrase “Exaggeration is a billion times worse than understatement” so I obviously wanted to know where it originated. It’s generally attributed to Frank L. Visco from…
The definition of insanity is doing the same thing over and over again and expecting a different result. This well-known quote, often attributed to Albert Einstein, cautions us from repeating ineffective actions or continue down paths likely to lead to disappointing outcomes. Only, Albert Einstein never said it. The Ultimate Quotable Einstein, the self-described ‘most…
Have you ever noticed there’s conflicting sayings for every situation and every point of view? When someone you care about goes on a long trip, a friend might comfort you by saying “Absence makes the heart grow fonder”. On the other hand, when you end a relationship with a toxic partner, the same friend might…
You likely remember the spelling rule, “I before E, except after C.” It’s been taught in English grammar textbooks at least as far back as 1866 and persists in modern school texts. In fact, it’s been called the “supreme, and for many people solitary, spelling rule.” The rule is supposed to help with the complexity…
Ever feel like time speeds up as you get older? In the book “Why Time Flies And Beauty Never Dies” Professor Adrian Bejan makes the case there is good reason we feel this way. Perceived time, sometimes called mind time, is different from clock time. Our perception of time changes as we age. For example,…
“Now you’re cooking with gas.” On the surface, it was an odd thing for my friend to exclaim during a recent Memorial Day BBQ as I pulled some filets and corn off of my decidedly wood-fueled Big Green Egg. But I instantly understood the phrase – he was being appreciative of my cooking. The modern…
Travel changes you in multiple ways: from how you interact with others to the way you think and make decisions. Travel might even make you healthier or more successful in business. Let’s examine the evidence… A 2013 research study compared the personalities of college students who studied abroad for at least one semester with those…
Ever wonder why we say clocks go tick tock and not tock tick?Or why the music genre is called hip hop and not hop hip? If you ask most English speakers for a reason, they’ll likely respond it just sounds better that way. That may be true, but it turns out there is an actual…