Archive | November, 2012

To Sleep or To Rest?

As a frequent traveler, I sometimes find myself so time-shifted I can’t sleep even though it’s late at night. During a recent episode, I wondered whether lying in bed with my eyes closed had the same benefits as actual sleep. Doesn’t my brain and body still get some rest? The answer isn’t clear cut. Brian Fung asks exactly this question…

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The Politics of Brand

With the U.S presidential election imminent, not surprisingly politics are dominating everyone’s conversations. Last week I had an on-going discussion with a work colleague on whether brands have political connotations. We decided to try to figure out the politics of brand. The conversation started with my colleague’s observation about cars in our office parking lot: more…

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