Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…
Be Positive. The world is awash with advice that we should have a positive attitude. As one aphorism goes, if you think you can, you can; if you think you can’t, you can’t. From motivational speakers like Tony Robbins, to advice books like The Power of Positive Thinking, to repeating daily affirmations, everyone seems to…
Over the holiday break, I read ‘The Demon-Haunted Book: Science as a Candle in the Dark’ by Carl Sagan. The book is not nearly as well-known as ‘Cosmos‘ but should be. It introduces the scientific method to non-scientists and provides advice on how to apply critical thinking. In Sagan’s words: What skeptical thinking boils down…
So, for the 41st year in a row, Lake Superior State University (LSSU) issued a presser with a list of problematic words that should banned by every stakeholder. Their secret sauce in generating the list? The price point is good, everyone can join the conversation, and they never walk it back if someone complains about…