I know this will be an unpopular point of view but I’m just going to say it: Brainstorming is a bad idea that doesn’t work. Brainstorming advocates claim groups of people are more likely to find solutions to problems than individuals working alone. The idea was popularized in the 1950’s by advertising executive Alex F….
Archive | August, 2012
By Jonathan Becher on August 5, 2012 in books, Culture, decision support, Leadership
Q: What do the Southwest Airlines boarding process and the video game Halo have in common?A: They both rely on swarm intelligence to improve their experience. Swarm intelligence describes the behavior of a population of simple agents whose aggregate behavior exhibits intelligence unknown to the individual agents. Groups exhibiting swarm intelligence have no central leader…