The phrase ‘it is what it is’ has exploded in popularity. I might not have noticed except it’s a phrase my Mom has been using my whole life; I may be overly-sensitized to it. I first noticed a surge in popularity towards the beginning of the US pandemic-related shutdown when it became a popular meme….
Archive | September, 2020
Directionally Accurate But Not Precise
By Jonathan Becher on September 6, 2020 in communication, Culture, language, psychology, storytelling
Sometimes I’m directionally accurate but not precise. My lack of precision isn’t an attempt to mislead or misinform. After all, my motto is words matter so I usually choose my words carefully. Instead, this imprecision stems from the desire to tell a compelling story or when my memory is cloudy. Here’s a recent real-life example:…