SAP Invokes Google Maps to Put Data in Context

July 27, 2011 IT Business Edge – Mike Vizard

According to Jonathan Becher, SAP executive vice president of marketing, this effort is the first in a series of sets that integrate what Google calls private application programming interfaces (APIs) with SAP software. Next up on the agenda is to integrate the private APIs for Google Maps with SAP Sales OnDemand software that is delivered as a service.

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