MPI Foundation Case Study SAPPHIRE NOW 2010

July 2011 MPI Foundation

Sweeping changes in the way people consume information, engage with companies and communicate have changed the marketing, media and business landscapes. In 2010, SAP leaders wanted their live event SAPPHIRE to reflect these trends, and they needed to revitalize the brand to showcase the company’s innovation and relevance—quickly. SAP knew an extraordinary event would go far in accomplishing this.

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