Meet SAP CMO Jonathan Becher

February  2, 2012 by Jennifer Lankheim

SAP logoIn this interview, SAP Chief Marketing Officer Jonathan Becher discusses the role of the CMO in the “Brave New World” of modern marketing. Wikipedia defines CMO, rather dryly, as “a corporate title referring to an executive responsible for various marketing activities in an organization.” Jonathan, how do you view the role and – more generally – the role of the CMO in these rapidly changing, novel times?

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